SWOT Analysis
If a business wants to take out a loan with a bank, they may get asked to do a SWOT Analysis.
A SWOT analysis looks at what the business has done well at in the last few years (Strengths), what it could have done better at in the last few years (Weaknesses), what it could take advantage of in the future (Opportunities) and what will stop it making a profit in the future (Threats).
Make sure you lay it out like the one below and try to think of everything that could affect the business that you are writing about. Here are a few ideas.....