Place
Place is one of the all important Four Ps, or, if you're an examiner, the Marketing Mix.
Place is all about where you sell your product and how you get it there. Think Location, Location, Location!
In your exam you'll need to think about the advantages and disadvantages of different methods of transport, but remember it's for business purposes. So, air travel would be the best method for getting fresh flowers from Jersey to Scotland, but it would also be the most expensive.
You'll also need to know about different Channels of Distribution. This is how a product gets from the manufacturers (the makers) to the consumer (the end user - normally us, the customer). The key phrases that you'll need to know are:
In your exam you'll need to think about the advantages and disadvantages of different methods of transport, but remember it's for business purposes. So, air travel would be the best method for getting fresh flowers from Jersey to Scotland, but it would also be the most expensive.
You'll also need to know about different Channels of Distribution. This is how a product gets from the manufacturers (the makers) to the consumer (the end user - normally us, the customer). The key phrases that you'll need to know are:
- Manufacturer
- Wholesaler (buys in bulk)
- Retailer (sells in smaller quantities to consumers)
- Consumer (the end user)